REVIEW | CLAIROL Born Blonde Lightener.

Hey guys! Thought I would just do a quick post & review about my latest dye-job. I dye my hair myself because I really don't trust hairdressers, it's a problem, I know. At least I'm to blame if anything goes wrong this way though! Back to the post anyway, I used a new hair lightener this time and thought it warranted a post because it's slightly unusual. The hair lightener, or bleach that I usually use is the Jerome Russell BBlonde for Dark Brown hair but I couldn't find it in the shop last week and was so in need of re-ombre-ing my hair I risked buying this, the Clairol Born Blonde Lightener.

When I got it home and all ready to apply I was a little weirded out and wasn't sure it would work for a couple of reasons. Reason 1: It didn't smell horrific, now I know this sounds weird but any bleach product I have used before has smelled very, well, bleachy. This didn't, it smelled just like normal hair dye and that made me worry that it wouldn't lift the brown! Reason 2 : It is a very creamy formula which when blended together almost resembles conditioner, and if you have used the Jerome Russell BBlonde you'll know it's a little powdery.

Nonetheless I put it on. I knew that I wanted to take my ombre quite high this time, I wanted to have a little bit of a lighter finish for Spring and Summer. I took it really high, and I do like it but I think perhaps I went a little overboard. If you follow me on Instagram you'll have seen these pictures already but this is during dying and the result.

Considering I had such reservations about this dye it has worked really well, I only left it on for around 15 minutes and it took perfectly. The only thing I have to worry about is that it is a little too brassy for my liking, nothing a purple shampoo won't fix though. My hair didn't feel especially dry after using this lightener which is a plus and it has a pleasant smell when you wash out the dye, it shocked me truth be told, bleach doesn't usually smell great and this smelled like Millionaires Shortbread.

I will say though the sweet smell lingered on my hair which after an hour really pissed me off and made me feel queasy, I hate sweet smells though so that's probably just me. I'm not finished with my hair just yet, I want to get a toner onto it so that its more ashy and less brassy. I'm planning to buy the Colour Restore Iced Platinum Hair Toner from Boots in the next few weeks but for now I'm just using the Lee Staford Bleach Blondes purple shampoo, which has worked okay for me in the past.

For now, this is what I have - excuse the lack of make up, this was right after I'd dyed it.

This is a bit of a random post I'll admit, but I just wanted to update you so that you won't be like "Shit she's blonde" when I upload more LOOK posts in the next few weeks! Plus, I did feel this product was worth a review.

Hope you enjoyed the post!

Seize the Beautiful xo


  1. Millionaire Shortbread bleach? Wow that sounds amazing xxx

    Gemma ♥ | Miss Makeup Magpie

    1. It's bizarre at first aha! But it makes a nice change to stingy eyes from the scent of bleach! xo

  2. I used this before as one of the many lightening products it took to bleach my hair from black to blonde. I found it was really mild as well, definitely not as harsh as products like BBlonde it didn't even hurt my scalp. It's worked really nicely in your hair, it made mine go really brassy but my hair was probably way over processed by the time I used it. Love the ombre your hair looks really pretty x

    1. Thanks! Wow I didn't realise it would work for that much of a colour difference, wonder product!


  3. Your hair still looks lovely :) x